Héctor Martinez

Héctor Martinez is marketing manager at Securitas Direct in Spain. When he joined the company in 1998 it was a small business with around 10,000 customers, and he was the only person in the marketing department. Since then, Spain has in many ways become a model for the Securitas Direct group. It has 470,000 customers, a sales and marketing force of 130 people and a stable position as market leader in the Consumer segment.

"It's been exciting to be a part of the rapid growth, and to be able to grow with the company," Héctor says. "In many ways, Securitas Direct is part of my identity. There's potential for development, both for me on a personal level and for the company."

The strategy that has been so successful for Securitas Direct in Spain has been in operation for the last few years in Portugal, a market that Héctor is also in charge of. Securitas Direct has actually grown faster in Portugal than it has in Spain, helped by applying the many lessons learnt in the Spanish market.

Latest update: 4/16/2008