Targets

We have established goals and strategies to maximise our ability to deliver value to our shareholders, customers and employees over time.

Targets

We have  three long-term operating targets:

• Cancellation rate of less than 6% per year
• Payback period for investments in new customers of less than 4 years
• Net customer portfolio growth exceeding 20% per year

Securitas Direct's growth strategy is based on long-term value creation. This means that growth should not be at the expense of a higher cancellation rate or longer payback period. Thus, our targets for the cancellation rate and payback period take precedence over growing the customer base. 

Financial targets

Assuming that we reach our operating targets, the long-term aim is to achieve average annual organic growth in net sales of more than 20% and an operating margin of 8–10%.

To read more about the quarterly financial development, click here.

Latest update: 4/16/2008