Business model

Our business activities are characterised by entrepreneurship and a local presence along the entire value chain, from recruitment to product development. Our financial model reflects the dynamics of the Securitas Direct business concept. In basic terms, it involves attracting new customers and looking after existing clients.

Together, the financial model and business concept aim to generate balanced growth over time. This involves a low level of financial risk and a long-term strategy to build the structures that the business requires in each market.

Over the years our net portfolio has grown strongly. Customer growth has increased every year, while only a small fraction of existing customers have terminated their subscriptions. The result has been strong, sustainable value creation via robust growth in the customer base.

Securitas Direct's financial model

Net sales

More than 90% of Securitas Direct's new sales come from actively contacting new customers, either through our own sales teams or via partners. Complementary sales channels, such as alliances with construction, telecom and insurance companies, account for only a small portion of these sales but are expected to increase in the future. 

Partners generate the majority of new sales in the Nordic market, while our own sales force accounts for most new business in the Iberian and Central markets. 

We have invested extensively in company-wide systems platforms in recent years to increase the scalability of the business concept and strengthen our sales focus.

Latest update: 4/16/2008