Our financial model
The Securitas Direct business model is built on acquiring new customers and maintaining existing ones. Recruiting new customers ensures growth of the customer portfolio while taking care of existing customers generates significant cash flows.
Recruiting new customers ...
Recruiting new customers is an expensive process that initially has a negative impact on cashflow. The installation fee paid by a new customer does not cover the full installation cost of the alarm. This means that it takes more than four years on average for a new customer to become profitable. This is why it is absolutely crucial for us to attract long-term customers and to take care of those customers and make sure they are satisfied with our service and offer.
...and retaining them
The strength of our customer portfolio lies in the monthly fee that our 1.3 million customers pay year in year out. Satisfied customers who stay with us in the long term create stable and strong cash flows, making it possible for us to continue to grow and develop our offer further.
