
But they can mean different things to different people depending on their role within the company. Each individual must define for him or herself the significance of these words in relation to the duties they perform.

"I work as a recruiter, and for me Friendly means that I provide detailed information and feedback - even to the people we do not offer jobs. I always want others to have a positive impression of our company."

"For me as a service technician Reliable means I'm going to the customer on time, as promised. The customer's time is as valuable as mine, and no customer should have to wait."

"Performance for me as a sales man means I go out on a rainy Sunday afternoon and make that extra sales visit I have to do to reach my goals."